Case Study: How EasyBusy CRM Increased the Deal-Closing Rate by 27% for a Consulting Business

How EasyBusy CRM helped Ty Ba Agency reduce chaos, speed up workflows, and streamline operations – full case with real metrics.

About the Client

Tи Бa Agency is a marketing agency working with brands across multiple industries. Before implementing EasyBusy CRM, the team was drowning in routine operations: endless Excel sheets, scattered communication, constant task micromanagement, client confusion, and missed deadlines due to the absence of a unified workspace where progress and responsibilities were clearly visible.

Before EasyBusy CRM

Metrics Before EasyBusy

• 30–40% of the team’s time was spent on manual routine work (Excel, chats, manual tracking).
  
• Up to 25% of client revisions got lost in message threads.
  
• 15–20% of deadlines were pushed due to poor coordination.
  
• The team lead spent 5–7 hours per week on micromanagement.
  

Important: all measurements were done manually.

The Situation After EasyBusy CRM

Metrics After EasyBusy CRM

• ⬆️ +34% faster task completion
  thanks to reduced manual work and less chaos
• ⬇️ –60% fewer routine operations
  thanks to automation
• ⬆️ +27% increase in closed deals
  due to process transparency and better focus
• 5 hours saved per week for the team lead
• Almost zero lost information
  because everything is stored in the client card

“We reduced chaos, accelerated our team’s workflow, and stopped losing important revisions and deadlines. Time is a critical financial metric for us. Thanks to EasyBusy CRM for highlighting gaps in our project management and saving us valuable working hours.”
— Katya, Head of Tи Бa Agency

Result

It looked like the Tи Бa Agency team was working at full capacity,
but the real problem was the amount of time consumed by routine tasks, searching for information, and constant follow-ups. After optimizing the processes, the team gained speed, clarity,
and – most importantly – freed up time that could be invested into an additional project.

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